Thanks to my class, ALES 204, and my lovely professor, Dr. Jessica Laccetti, I have created my first professional Facebook page. I have always thought of Facebook as a means of sharing photos and instant messaging with friends and family. I never thought it could emerge into such a powerful business tool. Through popular emerging social media sites, like Twitter, Facebook, and Myspace, businesses are able to promote their businesses around the globe at the touch of their fingertips. I started a professional Facebook page as a means of getting potential employers to know a little more about me, my skills and interests. With advancing technology, it is definitely a lot more convenient than carrying around a resume all day!
 |
| Figure 1: Professional Facebook Page |
Facebook will prove to be beneficial in my pursued dietician career as it will help me in increasing my audience to attract a diverse potential clientele, promote my business, and share my nutritional and active living thoughts with those who like my page or come across it. Facebook and Twitter are great business marketing strategies as they are so widespread universally; millions, if not billions, of us use it on a daily basis Time Magazine's article shows how businesses can use social media sites, namely Facebook, effectively in business strategies.
 |
| Figure 2: The Social Network, 2010 |
I'm sure that many of you have seen the movie "The Social Network (2010)". The movie reanacts the origins of Facebook and the life of its creator, Mark Zuckerburg. The movie explicates how Facebook was orignally created from its predecessor, Facemash, which was a website that compared the attractiveness of peers. What has started as a online social networking site between the students at Harvard University, has now amounted to a whole new dimension of our technological lives on the world wide web. What Facebook has become has caused a whole new era is doing business and promotions. As Steven Johnson writes in Time's Magazine article "How Twitter Will Change the Way We Live," regarding the creation of popular social networking sites, "It's like inventing a toaster oven and then looking around a year later and seeing that your customers have of their own accord figured out a way to turn it into a microwave." Professionals in the business sector have found the potential in the popularity of Facebook and Twitter and have extracted this tool as a means of doing business in a whole new sense of light. It was not why Facebook was created, it is what we have made it become. Facebook is beneficial to businesses as it promotes on a mass market level. As many popular social networking sites are free of charge to the public, businesses can target almost any audience that owns a laptop, or smartphone. Instead of spending millions a year through advertisements and billboards, businesses can create pages on Facebook (similar to the one I created above) or pay for advertising space on the site.This can be less time consuming, more successful at attracting potential customers, as well as more cost effective.
To see a few more reasons on the successes of creating a professional Facebook page, and why you should promote your business, resume, etc. online, check out a fellow blogger, Chris Wohl's post at Chris Wohl's Blog Until next time, check out my Facebook page here to learn a little more about me, and as always, stay active and healthy!
References:
Figure 1: Professional Facebook Page [Personal Photograph], (2012). Retrieved from: http://www.flickr.com/photos/75254019@N02/6767836447/in/photostream
Figure 2: The Social Network (2010). [Photograph], (2012). Retrieved from: http://www.rocktheworldbook.com/
No comments:
Post a Comment